Um RP, diferente do que os leigos afirmam, podem atuar em diversas áreas, e não só em organização de festinhas. Das funções atribuídas ao profissional de Relações Publicas, duas delas me chamam a atenção – ser responsável pela comunicação interna de uma instituição e intermediar a relação da mesma com a sociedade.

Então você me pergunta: “Intermediar a relação da empresa com a sociedade não é função de assessoria de imprensa?” Eu digo que não. A assessoria de imprensa possui um publico-alvo bem definido, que são os jornalistas. Cabe a eles orientar seu assessorado sobre como portar-se diante da mídia – como se comportar, como falar, que tipo de informações passar. Até mesmo a forma de se vestir pode ser influenciada pelos assessores, de modo que o assessorado, mesmo calado, passe uma boa imagem para o público final.

Para exemplificar o que quis dizer com relação empresa-sociedade, vou citar o caso da Alphaville Urbanismo S/A. A empresa responsável por desenvolver projetos de revitalização de áreas urbanas cria um projeto social para cada empreendimento instalado. No Paraná, um dos produtos Alphaville foi instalado próximo a uma região de favelas, com altos índices de violência. Baseando-se nos dados apresentados, a empresa desenvolveu um projeto social envolvendo ensino de técnicas de artesanato, recreação esportiva e coleta seletiva do lixo. Além de diminuir os números da violência na periferia do empreendimento, o projeto deu empregos e novas perspectivas para os moradores de baixa renda.

No caso da atuação interna, percebo o seguinte: pequenas empresas possuem uma interação maior entre seus colaboradores graças ao tamanho físico e número de pessoas atuantes. Em grandes empresas não há essa interação. O funcionário de um setor não sabe o que faz o funcionário de outro. Até mesmo colegas que sentam lado a lado mal se conhecem. Este é um ponto negativo que as grandes empresas precisam superar. Um colaborador que esteja ciente de como atuam os diferentes setores da empresa valoriza mais a sua função, por saber que seu trabalho é importante para os demais, e permite que ele colabore futuramente com idéias para otimizar resultados e demandas. E a interação entre os funcionários “quebra” o clima pesado e estressante do local de trabalho, transformando-o em um lugar agradável, que estimula a produtividade e a criatividade. Nestes casos, bem que organizar uma festinha não seria tão mal assim...

Fontes:
Sindicato dos Profissionais Liberais de Relações Públicas de São Paulo
Mundo das Relações Públicas
Artigo da Wikipedia
Alphaville Urbanismo S/A - Social

Greg writes,

I'm writing to you regarding a particular post you did about RP on WAR servers. I haven't been one of the lucky ones to have gained access to any of the Betas, but have you noticed any great interest in RP so far in the Betas?

Unfortunately, I’m in the same boat as you are. I’m set to take part in the Open Beta but wasn’t able to make it in while Closed Beta was still open. From what I’ve read though, roleplay hasn’t been prevalent on the beta test servers. It seems like there’s some interest though. I can’t find the link but I recall reading that during PQs, you would occasionally hear someone speak in the greenskin dialect (ie: “let’s get dem’ stunties!”). The lack of RP doesn’t have me worried, however.

Roleplayers tend to build their characters as they play; they get attached. All of the Closed Beta participants were subject to several character wipes. As Syp put it, WAR has yet to begin. I would imagine that if players were able to keep the same character all the way through the CB, we would have seen a little more RP. Another thing to consider is that the servers available for play were generic, meaning that roleplayers and non-roleplayers were all grouped together. There tends to be a distinct divide between these two groups, so the RP environment probably wasn’t encouraged too much.

I'm a long-time player from the WoW RP server Moon Guard and I'm keenly interested in all the lore and stories WAR has to offer.

You’re in for a treat. WAR is rich in story. In fact, areas are broken up into Chapters; that works just how it sounds. When you begin the game, you’ll enter into the Chapter One area for your race. When you do, you’ll open up a several page entry in the Tome of Knowledge that will give you a piece of a grand story. This story will get added to the further you progress with that character. Additionally, exploring the world and interacting with many different things in the game opens up other pieces of lore. These can range from being a couple paragraphs to a couple pages in your Tome. Quests, in my experience, tend to be of a decent quality too. You’re going to get the “kill 10 gnats” ones but in conjunction, you’ll get others that are really interesting too.

I’d also like to suggest looking into some Warhammer literature. A quick Amazon search will turn up a lot of results and you can generally buy the paperbacks used cheaply. I was skeptical at first but, after trying out a Malus Darkblade novel, I’m hooked! There’s decades of Warhammer lore out there and exploring it will add your gaming experience and immersion. It certainly did for me! During Preview Weekend, I got a little thrill out of encountering a race that had a part to play in the book. The more you read, the more likely it is this kind of thing will happen for you.

An RP server is going to be my first choice to roll on and I'm keen to know if you have any suggestions for servers or any guilds in the making I should check out (rolling Empire).

After some thought, I’m leaning towards an RP server too. At the current time, Mythic has confirmed that they’ll be offering Core RvR, Open RvR, and RP servers at launch… they just haven’t told us which servers will be what! I haven’t looked into enough RP guilds to give a recommendation to any particular one yet. What I would suggest is to cruise the roleplaying sections on some of the bigger WAR forums. I’ve explored the Warhammer Alliance RP boards quite a bit and have found that they’re a very welcoming and helpful community. Lurk around and see if you can find a popular thread. A lot of posters will put links to their guild’s website in their signatures. You can also take part in post-based RP as well. It may sound silly to some but it can be fun. Think of it as meta-gaming. If it’s good for nothing else, at least you can meet some new people.

I always find RP adds to the atmosphere of any game and I avoid those players named horrible non-lore names like "MastaHuntah or BootyBabe".

I definitely agree! It’s a personal pet peeve of mine to see those kinds of names on RP, or even RPPVP servers. I wound up switching to a normal server on WoW after a year of playing on an RPPVP one and it certainly took some getting used to. Let’s hope this doesn’t happen so much in WAR.

Well, I believe I’ve addressed everything as best as I can. Thanks Greg!

I encourage all of my readers to give Greg any suggestions you might have. We have some smart CB testers out there who may have had different experiences than those I’ve read about.

If anyone else has any questions, please feel free to contact me. My inbox is always open!

In sfarsit, mi-am facut si eu destul timp sa postez pe blog, si, cu aceasta ocazie o sa onorez leapsa pe care am primit-o de la Jojo (o gasiti in blogroll) si anume, voi scrie despre viciile si obsesiile mele.

Voi incepe cu viciile, pe care nu le am. Nu fumez, si nici n-am incercat vreodata, pentru ca pur si simplu simt ca ma innec cand simt fumul de tigara si tusesc ca naiba, daca cumva inhalez. Pot sa recunosc ca mai fur o gura de bere de la tata din cand in cand, dar nu beau in mod regulat, si nici sticle intregi.

Am o gramada de obsesii, desi unele dintre ele ar fi un fel de manii, ticuri. Si pe majoritatea nu le-as putea numi chiar obesesii, pentru ca nu sunt chiar asa de moarta dupa ele.

Saga, bassist-ul de la Alice Nine, este probabil pricipala mea obsesie. Nu, nu-l visez in fiecare noapte si nici nu urlu in gura mare ca este "SOTZU" meu. Doar ca il ador pur si simplu pe tipul asta. <3 E atata de dorky ca nu poti sa nu te amuzi pur si simplu de toate prostiile pe care le face. Si, in plus, dupa parerea mea, arata extrem de bine, si cu obiceiul sau de a-si linge bass-ul, e.. genial! sa zic asa

J-rock-ul, reprezentat in special de trupe precum Gazette, Alice Nine, Buck-Tick, Dir en grey, Versailles si de artisti precum Miyavi, Gackt si altii, e pur si simplu genial din mai multe puncte de vedere. Chiar daca majoritatea critica aspectul lor, pentru faptul ca e mai diferit, mai traznit, si in general, macar unul dintre membrii e foarte feminin, j-rockul e cel mai tare pentru mine, din mai multe puncte de vedere. In primul rand, din cauza muzicii, care mie imi place foarte mult, apoi aspectul, care mi se pare foarte inedit si grozav, si apoi pentru faptul ca mi se pare ca nu sunt atat de rigizi ca si artistii europeni.

Melodii. Mi se intampla cateodata sa ascult cate o melodie, si sa-mi placa foarte mult, astfel incat zile la rand sa o ascult doar pe acea. Ultimele mele obsesii au fost Rainbows (Alice Nine), Animal I have become (3DG), Taion (Gazetto) si momentan e Romance (Buck-Tick) pe care o ascult in timp ce scriu acest articol.

Anime-urile, personajele masculine anime, manga-urile,  sunt alta obsesie de a mea, nu conteaza care e tipul anime-ului/manga-ului, horror, comedie sau shonen-ai. Eu cred ca sunt geniale, chiar daca altii au alta parere si cred ca te pot invata anumite lucruri. Unii zic ca contamineaza creierul, mai ales cele care abordeaza subiecte tabu, cum ar fi cuplurile baiatXbaiat sau fataXfata. Am urmarit Death Note, Inuyasha, Yuyu Hakusho, Gravitation, Paradise Kiss, etc. si am citit Death Note, Love Celeb, Bitter Virgin, Cowboy Bebop, Elfen Lied, etc. Si ador personajele L, Ryuuichi Sakuma, Tatsuha, George, Arashi, plus multe altele.

Personajele rp neobisnuite, asta implicand viperini gay si altele de gen. Da, nu mi se pare ca sunt nebuna sau dereglata deoarece joc un personaj masculin, si pe deasupra gay. E un fel de exercitiu, si chiar prinde bine in caz ca vrei sa scrii o carte, vezi din mai multe puncte de vedere. Desi nu prea apuc sa ma ocup de ele, imi place sa-mi fac personajul neobisnuit si nu prin faptul ca i-a murit familia, ci prin faptul ca are o anumita boala. Ma tenteaza sa-mi fac un personaj ce sufera de tulburare bipolara.

Broastele de plus, imi plac foarte mult, deja am 2, Leo 2 si Devy, care-mi sunt foarte dragi. Imi plac pentru ca sunt verzi (<3), pufoase si sunt broscute.

Aranjarea creioanelor/cariocilor dupa succesiunea culorilor, fac asta cand am timp sa ma ocup de ele. Incep cu galben, apoi portocaliu, rosu, roz, mov, albastru deschis, albastru inchis, verde deschis, verde inchis, gri, maro si negru. Nu stiu de ce fac asta, dar mie asa mi se pare ca arata bine.

De asemenea, atunci cand port un lant, mi-l intorc in asa fel incat inchizatoarea sa-mi fie intotdeauna pe ceafa. Stiu ca asa e si normal, dar eu fac asta in mod repetat, obsesiv, pana cand ma enerveaza si-l dau jos. De aceea nu prea port lanturi.

Alte obsesii nu cred ca am, daca imi amintesc, mai adaug eu pe parcurs. Mai departe, dau leapsa lui Edy, Larei si Arishei. Daca ati mai fost tag-uiti, imi pare rau.

Nowy telefon komórkowy ma umożliwić głowie państwa prowadzenie poufnych rozmów.

Teraz prezydent ma własny, prywatny telefon i ośmioletni służbowy aparat komórkowy. Ma on jednak niski poziom bezpieczeństwa: można przez niego wymieniać jedynie informacje zastrzeżone na bardzo ogólny poziomie.

Według gazety, nowy telefon będzie miał lepsze zabezpieczenia przed podsłuchami i umożliwi prezydentowi prowadzenie rozmów o charakterze poufnym, czyli na drugim poziomie utajnienia. Jednak łączność na trzecim poziomie, tajnym, będzie możliwa tylko przez rządowe telefony kablowe.

Identyczne komórki do prowadzenia rozmów poufnych dostanie, oprócz prezydenta, najpierw kilka, a potem kilkadziesiąt osób w państwie.

wp.pl

Só queria era entender o porquê de tanto receio com os novos meios de comunicação que já provaram ser eficazes e ferramentas muito úteis. O medo de errar é tão grande assim? Mas e o ditado "É errando que se aprende"?

Aproveito também para salientar que a discussão dos comentários ao artigo vale a pena também.

A lot of people disagree with his idea. Since the lion will comprise a large portion of the career's DPS, simply having it die is penalty enough. I don't think that's what the poster was trying to get at though. I think his original premise is based upon realism in WAR. If your friend dies, you're going to be sad, right?

Realism definitely has a place in most MMOs. It adds to the immersion we all seek from this type of game. Sooner than apply a debuff to a player that's already at a significant disadvantage when their pet dies, a simple icon or perhaps a temporary title could be allowed to the player.

Immersion shouldn't come at the cost of playability but making the game more "real" is a good thing. On RP servers, applying aesthetic consequences to certain events could definitely give roleplayers some extra tools in for their RP belts. These types of things wouldn't affect gameplay at all but they would give WAR a little extra flavor.

Another poster in the thread commented that they wouldn't be sad if their lion died, they would be furious. So, imagine being given an option to choose your response. Something happens in game, like your lion dying, and you get a Tome option to be "the Sorrowful" or "the Furious" until you call your lion back again. It could be tracked and really allow you to flesh out your character. The Tome already allows us to do this to an extent with all of our achievements and titling options. What I imagine though, is a more wide-spanning system. One where you can run into a beast in the wild and you're either "the Fearful" or "the Courageous" and how you proceed affects your tome entry. In essence, it would be a way to document the emotions of your character to build them into more than just a set of pixels. Combined with the Tome system as it is now, it could really add a lot.

I don't really expect to see this kind of thing in the game anytime soon, but it certainly would be neat. It would be a system where your actions affect your character, breathing more life into him than we've seen in MMOs before. RP servers would definitely benefit from it more than others but I think that almost all players could have fun with it. After all, the concept of your actions affecting the outcome of your character's story has been prevalent in other genres for years. Our characters become our virtual selves. I would really enjoy being able to impact the character I'm destined to spend many hours with.

I was assigned to break into the house of Lord Phaerus, well respected by the general populous of Stormwind.  But those who lived in the shadows were familiar with his love of debauchery and cruelty that was rarely exaggerated.  Edwin had told me, Phaerus possessed a great deal of precious gems stored in a chest within his manor.  The Brotherhood needed the gems to finance our organization.  Since neither he nor his most trusted men could set foot inside Stormwind, he sent me.

The job itself was quite easy.  All I had to do was bypass the guards at the gate which was easily accomplished by scaling the walls using climbing claws.  Then I had to make my way to the second floor of the manor and enter the study window.  Inside, there was a special hidden compartment in the wall that most likely housed the large box of gems.

How did I know all this?  Edwin was the engineer who rebuilt the manor.  He had the complete plans of the house and all its rooms.  In fact, he had specially designed the secret compartment for Lord Phaerus.

It didn’t take me long to sneak past the guards, climb up to the second floor and enter the study.  I planned to pick the almost invisible lock that opened the secret compartment in the wall but then I wondered.  Taking out a small key that Edwin gave me, I pushed it into the lock and turned it.  It clicked open.  I chuckled to myself realizing Lord Phaerus didn’t even bother changing the locks.

Inside was a large box, about the size of a good sized tome.  Opening it revealed the numerous gems, each separated by shape and color.  I would have guessed the gems were a small fortune if sold in the black market.  After closing the box and tucking it away in my backpack, I made my way to the window when I heard a voice.

“I think you have something that belongs to me.”

I turned around and recognized Lord Phaerus flanked by two of his guards.

“I have no idea what you mean,” I said as I made a mad dash out the window and began to climb up using the gutter drain.  Unfortunately, the drain wasn’t strong enough to support my weight and it gave.  I yelled out as it tore from the wall, swinging me back into the window from which I made my escape.  I did my best to break my fall by rolling but I still ended up on my back and in lots of pain.

The two guards picked me up and held my arms as Lord Phaerus approached me.  One of the guards tore the backpack away from me and placed it on a nearby table.

“Did you really think I would leave that secret compartment the way it was knowing Edwin was still out there?” he said to me menacingly.  “I added an arcane alarm that you happened to set off.”

He began to pace in front of me, “Now what shall I do with you?  I suppose I could hand you over to the authorities.  You’re young but probably old enough to be sent to the Stockades.”

He placed his fingers under his chin as if thinking, then grinned.  “No, I think I’ll keep you here.  The basement is built out of solid stone.  No one will hear you scream.”

I had no idea how to get out of this situation but I’d be damned if I let this man think I was scared of him.  I would not give him the pleasure of surrendering peacefully.

He walked up to me, his nose almost touching mine.  “Now what do you think about that?”

“This is what I think about it,” I said as I kicked him hard between the legs.  Lord Phaerus crumpled to the ground crying out in agony.

The two guards must’ve been in shock because they both loosened their grip on me as they saw their master fall to the ground.  My survival instincts kicked in at that moment.  Pulling hard, I managed to free myself from their grasp and made a run out the door of the study, stepping hard on Phaerus’ prone body, specifically his groin, in the process.

The two guards tried to catch me but I was too quick and was already speeding down the stairs.  Unfortunately, I couldn’t silence them and they yelled out the alarm.

I ran as fast as I could, unable to avoid crashing into a household maid, knocking her down.  Besides her, I didn’t see anyone else and I ran out the main entrance.  I saw the gates before me.  If I could just get past the gates, I could easily escape into the streets where I would blend into the crowds.

But there were the two gate guards blocking my path.  The first took a swipe at me, trying to grab me.  I managed to duck under his attempted grab but I couldn’t escape his buddy.  The second guard was smarter and clocked me hard against the back of my head.  It didn’t knock me out but I was on the ground before the two of them picked me up.  Even in a slight daze, I could see Lord Phaerus coming out of the manor.

Phaerus grabbed me hard, squeezing both of my cheeks with one hand.  “You’ll suffer like you’ve never suffered before for what you’ve done.”  He then struck me with a fist and I felt warm blood trickle out the side of my mouth.

“Take him to the basement,” Phaerus ordered.

“Actually, I think you should hand him over to me,” a voice suggested behind me.

Still in a slight daze, I saw a man in a dark uniform or outfit approach us.

“This is none of your business, Shaw,” Phaerus said.

“Maybe.  But you also have no business taking this boy into your basement,” Shaw said as he glanced at me.  “I will take him to the authorities.”

“You have no jurisdiction here, Shaw,” Phaerus grabbed my shirt.  “You wish to challenge a noble?”

Shaw smiled.  “Certainly not.  I would never oppose you.  Course, if you decide to let me hand over the boy, I could probably overlook certain rumors I’ve been hearing.”

Phaerus’ eyebrows rose, “What rumors?”

“Oh, your particular tastes for certain types of ladies.  I’m sure the Church, not to mention your wife would like to know about your…indiscretions.”

“You have no evidence.”

Shaw confidently walked straight up to Phaerus, placing himself between me and the Lord.  “Lord Phaerus, you of all people should know that I am quite capable of collecting evidence, both real and unreal.”

“How dare you blackmail me!”

“Maybe you should be more wise with how you spend your free time?”  Mathias seemed very serious now.  “Give me the boy.  Otherwise your name won’t be worth spit in this city.  I will guarantee it.”

One of the guards slowly went for his blade.  Mathias shook his head.  “Have your men stand down or tonight will be bloody.”

“Stand down,” Lord Phaerus said in defeat.  “Take the boy but just remember, this isn’t over.”

“It’s over Phaerus,” Mathias said calmly as he took my hand and began to leave the scene.  “Just you remember that.”

After we made our way past the gates to the relative safety of the streets, I asked Shaw the most obvious question.  “How did you know I was there?”

“I know everything that goes on in this city Derric,” he said calmly.  “You’re good but I had my men make sure they report to me if you were ever seen within the walls of Stormwind.”

“Why?”

“Your father,” he answered.  “He asked me to keep an eye out for you.”

“How is he doing?” I asked meekly.

“He was heartbroken,” Mathias answered.  “He’s still heartbroken but he’s trying to understand.  Are you planning to see him?”

“Eventually,” I replied.  “Not yet though.  Wait, you’re not arresting me?”

Mathias chuckled.  “Let’s just say you owe me one now.  Besides, freeing you will just be another humiliation to Phaerus.”

“People in your debt tend not to live long lives…”

“I am convinced you are an exception,” he replied.

There were no long farewells.  He simply escorted me to Murderer’s Row and left.  From there it was easy for me to escape Stormwind to meet up with the Defias at Westfall.  Edwin was not pleased with the failure of the mission but was somewhat pleased that I managed to escape.  Of course I neglected to mention the part where Shaw came in and saved me.

I always wondered why Shaw helped me that fateful night and years later I learned the truth.  I learned that my father made a deal with him, that if Shaw could keep me out of real trouble, such as ones that were beyond the bounds of his influence, then he would allow Shaw to take me under his wing if that was my wish.  For my life and safety, my father gave up his hopes of me becoming a paladin.

Shaw, like Edwin, saw potential in me that was outside the roles of an honorable knight.  He, like Edwin, planned to mold me for his use.  My father saw me as a knight and hoped to mold me in that fashion.  Reflecting on my past, I wondered if anyone was truly the master of their own path.  If we weren’t, I was damn sure to fight every inch of the way.

Isto para servir de guia para quem ainda não conhece todas as possibilidades que oferecem as novas tecnologias para a comunicação. São basicamente dicas de como utilizar e como relacionar-se com a blogosfera e as medias sociais.

Digital PR and SEO Series: Part 1

Digital PR and SEO Series: Part 2

Digital PR and SEO Series: Part 3

]]> http://iceandsea.wordpress.com/?p=343 Fri, 29 Aug 2008 14:01:52 +0000 Alice Thorn http://iceandsea.wordpress.com/?p=343 Several of my Night Elf friends were sent from Darnassus to the Ghost Lands, and recently, I've recieved a letter from one.

She wrote to me, saying that she had heard whispers that a Blood Elf Rogue named Ella has placed a bounty on me! From what I understand, she will pay 20 gold per horn on my head! At first I laughed. This was ridiculous. But as I read more of the letter, I learned it was true. I don't know any Blood Elves - let alone know why one would want to target just me! I've decided to stay near the larger cities and away from the trade cities until this just blows over.

I talked to the Corps. about it. Sergty, of course, scoffed at me, but Sprock thinks it won't blow over so easily. Luckily for me, I have Fugikuro to keep me safe!

Depois disso, a fase final teve disputas equilibradíssimas com várias decisões nos pênaltis. O jogo final entre "RP Bayer" (ou "RP Nota 10", nome imposto pelo patrocinador na época) e "That 70's Show" foi sem dúvida o embate mais emocionante dos últimos campeonatos: Márcio de Castro, goleiro do time e apresentador da Band declarou "Mesmo depois de tantos jogos na vida, esse foi, sem dúvida, o mais emocionante".

Essa é a emoção que ronda todo Intereca e a edição de 2008 não será diferente. Algumas incertezas ainda pairam no ar: o time de RP, que sempre entra forte no campeonato, perdeu duas peças importantes, Johnny Love e Paulinho, e não se sabe como vão repor esses jogadores à altura. Há rumores de uma possível fusão entre dois times de jornalismo, o Imprudência e o XV de São José, o que pode colocar um novo favorito na edição. Ninguém sabe ao certo se o "That 70's Show" irá participar em 2008; Barça, cartola, jogador e técnico da equipe está contundido e algumas peças importantíssimas do elenco seguiram a tendência atual do futebol brasileiro e se transferiram para equipes do exterior.

O "Roxinhos" que ano passado decepcionou na busca pelo bicampeonato também deve vir desfalcado e pode procurar novas contratações; o cartola Coala não pôde ser contatado pela redação do site. E com todas essas incertezas e a decadência de alguns favoritos, o "Música", eterna promessa, busca seu primeiro título, pode surpreender e alcançar seu objetivo.

Chegando em sua sexta edição, o Intereca só viu um bicampeão, os "Mundrungos", que estiveram ausentes nas últimas 2 edições, porém com alguns remanescentes no elenco do último campeão, o "That 70´s show". O time de RP chegou bem perto do Bi ano passado (mas perdeu na final, ou semi enfim.. fale porque eles quase ganharam); foram campeões na 3ª Edição, em 2005, quando boa parte do time era formada por bixos. Foi a única vez que um time formado por uma maioria de bixos ganhou, apesar dos times de calouros sempre surpreenderem.

Em 2006, foi o "Hijos Del Testa" que fez uma partida de igual para igual com o campeão "Roxinhos", goleou os outros jogos, mas perdeu para o time dos músicos. Já 2007 foi o ano do "V de Várzea" derrubar o então campeão "Roxinhos" em um jogo memorável.

Esse ano, entraram diversos bixos habilidosos que podem formar times fortes ou então serem contratados por times com maior cacife e agitar os bastidores da competição. O sexto Intereca está para começar, o local já está definido, será na UNIFESP, perto do Metrô Santa Cruz na Zona Sul, mesmo local do ano passado; data e hora também estão definidas, 28 de setembro das 7h45 às 20h00. As inscrições começam no dia 1º de setembro e a partir daí, o certame começará a ser traçado para o que promete ser o mais disputados de todos os Interecas.

Prezydent i premier mają uzgodnić wspólne stanowisko przed poniedziałkowym szczytem Unii Europejskiej poświęconym sytuacji w Gruzji. Na posiedzenie Rady Europejskiej wybiera się zarówno prezydent, jak i premier.

Tymczasem jak powiedział dziś szef gabinetu politycznego premiera Sławomir Nowak, to Donald Tuskszukaj będzie szefem polskiej delegacji na poniedziałkowy szczyt UE i to on będzie przedstawiał nasze stanowisko na spotkaniu przywódców Unii.Na tę Radę Europejską jedzie pan premier Tusk i minister spraw zagranicznych, szefem delegacji jest pan premier Tusk i on będzie wyrażał polskie stanowisko - oświadczył Nowak.

W czwartek wiceszef Kancelarii Prezydenta Piotr Kownacki mówił, że przewodniczącym polskiej delegacji na szczyt UE będzie "z urzędu" prezydent.

- Pan premier ma do przedstawienia na forum Rady Europejskiej bardzo konkretny plan dla Gruzji, reakcji na politykę rosyjską. Tam nie ma czasu na płomienne wystąpienia - powiedział szef gabinetu politycznego premiera.

Za spór jaki powstał wokół wyjazdu polskiej delegacji na szczyt Nowak obarczył Kancelarię Prezydenta. Jak ocenił, konflikt ten ośmiesza Polskę i kompromituje nasze instytucje władzy.

Nowak zaznaczył, że zgodnie z porządkiem konstytucyjnym politykę zagraniczną prowadzi rząd, a prezydent w przypadku podejmowania jakichś inicjatyw winien współdziałać z rządem.

Szef gabinetu politycznego premiera ujawnił co zawiera wysłany już do Brukseli tzw. non-paper, czyli rządowe stanowisko na szczyt. Jak zaznaczył jest on "ostry w tonie". Jego założenia - według Nowaka - zna Lech Kaczyński.

Nasza propozycja - mówił - opiera się na trzech filarach: zdecydowanej postawie wobec Rosji, żądania natychmiastowego wypełnienia sześciu punktów planu Sarkozy-Miedwiediew oraz pomocy humanitarnej, gospodarczej i politycznej dla Gruzji. - Trzeba odbudować Gruzję - zaznaczył polityk.

W dokumencie nie ma mowy o sankcjach dla Rosji. Jednak Nowak zapewnił, że nasz głos na Radzie Europejskiej będzie "ostry i żądający wypełnienia pewnych zobowiązań". Jeżeli to nie poskutkuje - dodał - Warszawa będzie żądała od UE przeglądu m.in. wspólnej polityki energetycznej.

Polityk zapewnił, że Polska będzie adwokatem Gruzji.

interia.pl

Alla fine delle aziende che hanno gente brava e capace di comunicare e fare relazioni pubbliche in senso moderno ci sono. E io che pensavo che la ricerca da parte delle grandi compagnie di professionisti del settore fosse un po' grossolana; di solito l'errore più comune commesso dai vertici aziendali è infatti quello di ritenere che chiunque possa gestire un qualsiasi tipo di crisi, sia essa piccola o grande.

Siccome il 90% delle persone in Italia non concepisce il significato delle scienze della comunicazione, di sicuro il corso di laurea dev'essere una minchiata colossale, per analfabeti, ebeti, falliti o giù di li. Però poi Vanna Marchi riceveva molte telefonate per i suoi prodotti, così come Media Shupping ora, ma questo è un altro discorso.

La realtà però, ahivoi, è un'altra. Specialmente all'estero, dove in genere non si dà nulla per scontato. Perché ormai conversare e rapportarsi con gli stakeholders o semplicemente con le persone, potenziali clienti o consumatori, è diventato fondamentale per qualsiasi organizzazione. E non tutti sanno farlo, anzi.

Ogni giorno infatti grandi aziende, organi di governo, portavoce di politici si trovano a dover fronteggiare qualsiasi tipo di "emergenza". Prendiamo l'Italia, con le recenti gaffes (se così possiamo chiamarle, ma lasciamo perdere le reali motivazioni di fondo che lo portano a fare certe dichiarazioni...) di Alemanno sulla turista violentata o il caso Berlusconi, con le decine di dichiarazioni fasulle, ritrattate, ecc... Insomma quando controlli mezzi di comunicazione di massa è facile stoppare sul nascere le uscite più infelici. Ma se sei una grossa catena di supermercati e dentro ai surgelati trovano un topo morto, qualche dichiarazione, prima o poi, dovrai pur farla.

Se invece sei un senatore del PD sei fottuto. In ogni caso. Perché affidarsi a dei professionisti per comunicare quando...basta stare zitti e fermi per auto-distruggersi? Appunto.
Perché far sapere alla gente, magari con vie alternative e più economiche, le poche cose buone fatte, piuttosto che farsi prendere quotidianamente a male parole? Perché sono masochisti e gay passivi, quindi ci godono. Eccetera eccetera.

Fatte delle doverose promesse per farvi capire di cosa sto parlando (perché sicuramente non interesserà a molti), ho deciso - quasi definitivamente - ieri sera che cosa vorrei fare da grande. Diciamo in una percentuale che va dall'80 al 90%; cioé l'intervallo sembra ancora ampio, ma in realtà lascio ancora le restanti possibilità ad un'ipotetica vincità al super enalotto o, che so io, al benefattore miliardario di turno che mi telefona per confessarmi che sono il suo unico figlio, erede di non avete idea quanti soldi.

Vabbé. Comunque sia ero a Milano e - sniff, sniff - ho sentito aria, uno strano profumo di crisi. Ho incontrato Mauro (c'erano anche quelle sciacquette di Marilù, Aurora e Pippa Wilson...) e gli ho decisamente rotto le scatole facendogli un po' di domande sul suo mestiere, usando il suo iphone come lampada da interrogatorio, giusto per metterlo un po' sotto torchio.

Capite? No, lo so. A voi sembrerà una cagata micidiale tutto quello che sto scrivendo, ma il lavoro pensato, ragionato, un po' creativo che mi sa di sfida è quello del relatore pubblico. Che non c'entra niente col PR della discoteca che vi fa entrare in lista, porca vacca. In Italia bisogna stare attenti e dire "RP", perché la confusione è massima.

E ci ho pure pensato per qualche tempo. Non mi soddisfava appieno limitarmi a fare il pubblicitario per poi farvi spendere un sacco di soldi in prodotti in cui magari non credevo. Io voglio "massaggiare il messaggio", dare la curva che voglio alla realtà. Mettere il mantello, una maschera e modificare anche lo spazio e il tempo con le parole. Un super-eroe della comunicazione moderna. Ma attenzione, tutto in modo obiettivo ed etico, ci mancherebbe; io non parlerei di bugie, al massimo di differenti punti di vista.

Volete un esempio analogo in merito? Allora vi racconto una breve storiella. C'era una volta un geek che stava giocando a Tiger Woods PGA TOUR 08, un videogioco di golf; ad un certo punto si accorge che c'è un glitch, un piccolo inconveniente nel gioco: Tiger Woods sembra colpire la pallina camminando sulle acque. In preda ad orgasmi social-medici, il geek mette on line il video prova su youtube. La cosa non è bella per la casa produttrice, che alla fine il gioco dovrà pur venderlo.

E allora cosa fa la EA? Mette on line un altro video con il vero Tiger Woods, decisamente ironico, che porta il messaggio e la comunicazione su un altro piano, per di più dimostrando attenzione per social media e community.

Quindi è ufficiale, voglio fare il consulente, un fastidiosissimo consulente.
Intanto consigliatemi, ditemi se per voi sono grave, se dovrei farmi curare. In caso contrario mi riterrò libero di propormi come consulente politico di Walter Veltroni. Sono pur sempre una faccia...nuova su cui scommettere, no?

THE DESERT ZANYAV
To the north of the Mage Academy.  Surrounded by red rock and mountains to the East, West and North.  The river Xinxi runs south from the mountains along the eastern side.

DESERT WITCHES
"mountain hags"

Eternal beings, the Desert Witches of Zanyav were the original genies, often called gypsies when they were first seen.  They existed before humans came onto the land over five thousand years ago.

When they were first known to the humans, the Witches were worshiped.  As time went on, they were continually honored, but the respect deteriorated over time.  Eventually, the Witches began to hide within the mountain caves, leaving the humans suspicious and fearful.  Most recent legends involve the Witches capturing young children to devour them so that they may keep their eternal beauty.

They are storytellers, fortune tellers, potion makers, and spellcasters -- though not in the magical sense.  Most often, the Witches merely do sun or rain dances, speak with the trees and flowers, or read the stars.  They have grown tired of the high-magicks that they used so much in the past.

GENIES
HISTORY
Genies were first created by the Desert Witches of Zanyav three thousand years ago.  They were to be companions to the Witches, designed with not only incredible power but human emotions as well.

However, these emotions made them unpredictable and dangerous.  Because they were so young, the Genies could not control their powers and went on many destructive rages.

The Witches created the Magic Lamps in order to capture and control the wild Genies.  With them, they also used a sealing spell to block most of the human emotions out.  The Genies were left with only one or two strong feelings, usually Greed, Lust, or Wrath.

Over time, however, Genies regain more of their emotions, most of the time from strong reactions to certain incidents.

MASTERS
Genies are bound to a new Master the moment he or she touches their magic lamp.  Once they are bound, however, they cannot be unbound unless
1. The Master deems it so.
2. The Master dies.
3. Theft (by um. sex.)
There is no record of a Genie ever leaving a Master by his or her own free will.

WISHES
There is no "wish system" for the Genies; once a Master is bound to a Genie, they are bound eternally and are granted unlimited access to the Genie's powers.  The Genie cannot disobey.

LIFESTYLE
Genies do not need to eat or drink, but they tend to do so anyway out of habit or enjoyment.  Their bodies only require about four hours of sleep a night.

MYUNIRA DEL RAJA YUSRA FADILIA
Genie of the Stardust Lamp

In the beginning, all that was left to her was her greed.  Her desire for jewels of gold and of silver, of rare diamonds and other beautiful rocks, of magical staffs and enchanted bracelets.  She had nothing else.

And so, she was tossed about, uncaring and blank.  She held no regard for her masters, only treating those who gave her expensive gifts with slightly more favoritism.

With time, she became bored.  And so, slowly, a different lust came over her.  She began to gather harems under her masters, taking boys and men ruthlessly from villages without their say when her owner was vicious enough.

This was how she came about a sir Revan Orret.

He was a young noble who visited often for tournaments that her powerful, aging master held.  She loved to watch him participate, his sleek bold body glistening under the sun.  And so, for the first time in the history of the Genies, she left her master.

She came to Revan at the darkest hour with intentions to seduce him, but he took her with no fight.  The same lust was within him as well.  And so they stayed.  Through him she learned love, compassion, happiness.  She could not imagine anything better.

She had never looked into the future, where he would become old and she forever young.  But it seemed that it would never come to such things.

For a jealous and powerful man, Metzerra Von Birre VI, burned the Castle Orret to the ground and took her away with force.

Through him, she learned anger and hatred for destroying her beloved, then sadness, then pain.  He was cruel to her, using her whenever he pleased.  Drawing upon her wrath, she killed Metzerra herself and left him to roam the desert in loneliness and nothingness.

She stayed on her own for many hundreds of years, eventually gaining a new master who treated her as those in the past had - showering her with gifts and treating her like a queen.

After ages of this, she regained the compassion that had left her after losing Revan.  She grew fond of her masters, treated them with kindess, and in turn only allowed well-intentioned people to have control over her power.

Her last master was fond of experimenting with various potions, and in a grand accident one day, caused her to lose her powers.  After a year of mourning and becoming used to no longer having magic within her, she made her way to the Mage Academy in an attempt to re-learn what she missed the most.

Myunira is over a thousand years old.

 Brenna, Bex and Bug

 Claire and David

 Kakman, Bex, Brenna, Claire, Tim

Tom wants a wife

The lake, early on Saturday morning

During my travels, I saw this mountain from very far away. Thinking it could be a volcano, I steered clear at first. But as I grew closer, I realized it was overflowing with not fire, but with water. It may be one of the most beautiful things I've seen on my journey.

After much hard work, the Night Elves have Exalted my name in Darnassus! When I am older, I am told that I will even be presented with one of their own Saber mounts! I'm very excited and happy!

I hate staying in the cities so very much. Recently, a new friend took me to Winterspring, and so it became easily accessable to me. Fugikuro took me back, knowing how much I love the snow.

With a sigh, I asked, "How long do I have to stay in the cities?"

"Until I can assure that you will be safe," he replied. "Until I have no doubts that you can walk across the forest safely, without being afraid of someone comming after your head." He paused. "That idea worries me."

"Are you going to kill her? The Blood Elf?"

"If I must."

My heart has been so heavy for days now, I couldn't keep my secret any longer. "Can I tell you something, Fugi?"

"What's that?"

"Despite my whining, my surface strength... even in the cities... I'm scared."

Hearing that word, Fugikuro wraped himslef around me. "I will try my best... to keep you from being scared... I will figure this all out." his voice was rough.

I felt my eyes brim with tears, but I held them all in.

I spoke quietly into his chest, the words I spoke, scaring me. "If I die... then..." The fear took over me, and I burst into tears.

"Ami..." he held me closer. "You won't die. Do you hear me? You can't." He brushed the tears away with his thumbs. "I won't let anything happen to you! I need you around still, my dear." He smiled down at me.

I tried to speak, but only more tears. I finally managed to say, "Around for what?" but it was so garbled I wasn't sure if he heard me.

"Around for me," he replied simply.

I barely heard him, new terrifying thoughts blooming in my mind. "I can't protect you yet. What if they hurt you, too?"

He chuckled. "Silly girl, they can't hurt me." he glanced over at me. "Please," he said softly. "Hold your tears... before your face freezes!"

I tried to collect myself. His eyes were still on me.

"You are beautiful, even when you cry," he said softly.

"I'm sorry," I said.

He kissed me on the cheek. "Don't be sorry! You are mine, so don't appologize, you hear me? I'm here for you, always."

My good friend and hunter trainer in Darnassus sent me half-way across Azeroth to speak to an untainted Fugbolg to advance in my training. Among other things, I was instructed to track and kill several Young Wavethrashers - and I did.