What the liberal party should have learned from the last election is that the middle is further to the left than they expected. So the obvious thing to do after taking a hammering in an election is re-invent yourself closer to the left - it doesn't take a genius to figure that out.

But what they're doing on emissions trading (or the apology for that matter) is anything but.

The Federal Opposition has accused the Government of slugging consumers with more taxes and higher costs through its proposed emissions trading scheme and will not support a 2010 start-up date.

Opposition Leader Brendan Nelson says the cost of petrol, groceries and electricity will be pushed further up under the proposed Carbon Pollution Reduction Scheme, released by Climate Change Minister Penny Wong today.

I mean, they're onto an interesting point and they're saying the sorts of things that 40% of Australians want to hear. But what's the point? That 40% of Australians is going to vote for them regardless. They need to be saying things that 20% of Australians in the middle want to hear. And if you're not clever enough to figure that out, just say exactly what the other party is saying.

Temos várias adaptações de obras dele para cinema e TV, mas o lugar dele é no Teatro, não tem jeito. Em cartaz na cidade estão duas montagens, que são elas:

A Serpente, que fica só até domingo então CORRA. No elenco a global Débora Falabella e sua irmã Cíntia, e garanto com atuações bem mais convincentes que as da telinha. Atenção para a cenografia criada por André Cortez que merecidamente ganhou o prêmio Shell em 2005 (Só para constar: o prêmio tem nome de posto mas é TOP)

Onde: Teatro TUCA, Rua Monte Alegre, 1024, Perdizes  (11) 3188-4156 [ Na PUC ]

Preço: R$ 10,00 a meia entrada

Quando: Sextas e sábados, às 21h. Domingos, às 19h.

Para saber mais: http://www.teatrotuca.com.br/programacao/programacao_serpentes.html

Ps: O teatro é bem legal, de qualquer lugar é garantida a boa visão

Senhora dos Afogados

Adaptação do bam bam bam Antunes Filho, ele tem quase 200 anos e talvez por isso suas peças são de uma qualidade quase inalcançável (Tragédias Gregas foram sua especialidade nas últimas 2 décadas)

Ainda não fui ver, mas como vai até dia 28 de setembro, tenho um tempinho.

Onde: SESC Consolação, Rua Dr. Vila Nova, 245 Centro

Quando: Sextas e sábados, às 21h. Domingos, às 19h.

Quanto: R$ 10,00 a meia e R$5,00 para associados do SESC

Para saber mais: http://www.sescsp.org.br/sesc/programa_new/mostra_detalhe.cfm?programacao_id=128660

[Where to Be; Guru]

Iran

I'd have accepted the cream can or horse racing capital, but Waitako wouldn't immediately come to mind if I was asked which province is the nation's food bowl.

If we're going for North Island entrants for the title Hawkes Bay with its wonderful fruit, vegetables, sea food and wine would be a finalist. The Bay of Plenty, Poverty Bay and Northland have a delicious range of fruit and vegetables too; and Wairarapa has wine and olives.

In the South Island, Central Otago can claim the country's best stone fruit, it has pip fruit and wine too. Nelson and Malborough also grow tasty fruit and have delicious sea food and wine. Canterbury produces tasty fruit and good wine too.

Oysters put Southland on the list, though I'm not sure if swedes would be counted for or against them :)

Lamb is legend in Hawkes Bay, Canterbury and Southland, though just about anywhere in New Zealand grows it just as well, and the same can be said for beef.

North Otago may not spring to everyone's mind as the culinary capital but we have a growing appreciation of our primary produce. There's a fledging viticulture industry, and Fleurs Place at Moeraki has woken our taste buds to the delights of local fish and sea food. Just as the cold winters add intensity of flavour to Central's stone fruit, the colder water enhances the flavour of fish, particularly blue cod.

Riverstone Kitchen , a finalist in the Cuisine restaurant of the Year, uses as much local produce as possible - including fruit, vegetables and herbs, from its own orchard and garden.

Wasabi is grown in the Waitaki Valley and it also produces very sweet strawberries, raspberries, loganberries, blackberries, tayberries and boysenberries.

Whitestone Cheese has an array of national awards to back up my ever so slightly biased view that they produce the country's best cheese.

Totara Lowlands  sells the most succulent cherries I have ever eaten - they don't export so the pick of the crop is sold locally. Their hazelnuts and honey are also top quality.

While we're in that part of the the district, Totara and nearby Kakanui are renowned for the vegetables from their market gardens and there are simply no better new potatoes in the world than those which grow here. They are no ordinary spuds, they're more like underground strawberries.

If you don't understand how proud North Otago would be if we were called the nation's potato patch then you obviously haven't tasted the Jersey Bennies which grow here.

What's in a name I hold
Closed since the willow fall
All with a Will I'm told is me

Whistle for Will, dear
All the men Blake knew
Him and Taylor, dear to me

Today's motivation comes from Nelson Mandela:

"The greatest glory in living lies not in never falling, but in rising every time we fall."
— Nelson Mandela

I have something goofy to share with you. One night at work, the unthinkable happened to me...I fell. Isn't it embarrassing to have all your faculties about you one moment and in the next, you miss step or in my case, miss the stool I was sitting on, and take a tumble. When I fell, it was very embarrassing for me because since I work in a sports stadium, everyone was watching. Instead of getting angry or even crying, I laughed. Afterwards, I allowed all the men surrounding me to help me up. By the way, chivalry is not dead! What is the relevance of this you may ask? I use this little uneventful moment to illustrate the quote for today. When I fell, I wanted to stay on the ground but I couldn't. Something in me said no, you must rise and rise I did. While what happened to me is trivial, the fall of Mandela is not.

Mandela was just a college student during the years of oppression in Apartheid in South Africa when he decided enough was enough. He met the Dutch head on and fought against apartheid by heading up an illegal organization called the African National Congress (ANC). For many years, he fought against the oppression of the Dutch Government against Black South Africans. At one point, his work became so dangerous that he had to go underground. Sometime in the early 60's, he was caught and sent to the infamous maximum security Robben Island Prison . For more than 27 years, Mandela was imprisoned. Some may look at what he went through as a fall but Mandela did not.

He stayed strong during those years. He kept his mind sharpen and his body fit. He knew a day would come when the government would have to release him. In Feburary of 1990, , Mandela would rise and walked out of prison a free man, therein lies his glory! Later, in April of 1994, he would become the first Black South African to become President of South Africa. Why do I mention Mandela? Just recently, his countrymen and the world celebrated his 90th birthday. Since he refused to stay down, he rose and has lived a life of abundance and greatness!

There are times when we fall, this is a part of life. However, each time we fall, for whatever reason, we must get ourselves back up and rise! There is no glory in falling and staying down. In addition, nothing can be gained from staying down. The true success and the glory can be found in rising up. A phoenix always rises from the ashes and so can we.

By the way...I would like to take this opportunity and wish a Happy Early Birthday to Nelson Mandela (July 18th), a true phoenix!

ALTO

Cuba. Una grave recaída de Fidel tiene alerta al Gobierno cubano. Desde hace dos días la familia Castro se ha reunido en torno al enfermo que otras veces ha superado situaciones similares. Sin embargo su deterioro es avanzado...

EN SU LABERINTO. Las distintas crisis que le ha tocado enfrentar en las últimas semanas tienen al caudillo especialmente atormentado. El no haber tenido el brío de tomar las decisiones consultadas, que ya tenía listas, la noche de su convocatoria a los empresarios le ha provocado más conflictos. El ministro de Finanzas, Alí Rodríguez, le presentó un cuadro terrible en torno a lo que descubrió en el despacho y muy especialmente en la actuación de su predecesor.

La economía está en quiebra. La prórroga de la sobrevaluación del bolívar no se aguanta más. Las cifras que consideran estarían en colocarlo hasta más allá de 100% de su valor actual. En sus manos tendría varias decisiones que ha considerado tomar entre las que estarían un cambio total de su gabinete y colaboradores que incluiría a varios de sus embajadores en países importantes. Sigue con la idea de nombrar vicepresidente a Alí. Éste e Izarrita son sus más cercanos confidentes por estos días aciagos.

Debe salir del ministro Rodríguez Chacín, quien habría sido el que sugería a la guerrilla no soltar a Ingrid Betancourt y quien fue el que muchas veces lo puso en contacto vía teléfono satelital con los jefes guerrilleros y cuyas conversaciones tiene grabadas el Gobierno colombiano. La gran concertación nacional que no anunció aquella noche empresarial está pendiente.

Para su cambio de imagen global estaría dispuesto a aumentar la producción petrolera para ayudar a bajar el precio mundial del petróleo; a reformar la Constitución para permitir la extradición de criminales, narcotraficantes, terroristas o corruptos venezolanos; a llamar a la oposición a un diálogo para enfrentar la explosiva combinación de inflación, inseguridad, escasez y falta de apoyo político entre sus seguidores. El país se le está yendo de las manos cuando tiene ingresos récord. No le hacen caso sus incompetentes y corruptos funcionarios. Tiene informes en la mano para meter presos a varios funcionarios.

En uno le dan cuenta de que el anterior ministro de Finanzas se fue multimillonario con el negocio de las notas estructuradas y ya comenzó a comprar, con testaferros, medios de comunicación en Aragua, donde aspira a ser gobernador. Las múltiples protestas diarias por variados motivos a lo largo y ancho del país le preocupan. Si todas fueran en un solo día el país se detendría.

Un documento detalla la pérdida de más gobernaciones y alcaldías de las que pensaba. Tiene a radicales enfrentados para que no transija. Le dijeron que el alcalde mayor, Juan Barreto, es quien los lidera. Demasiada huida hacia adelante para que se permita estos cambios ¿Los hará?..

MEDIO

¿Sables sonoros? Al incidente referido anteayer por Patricia Poleo en El Nuevo País en torno a un capitán de apellido Moreno que supuestamente no rindió honores al presidente Chávez cuando éste pasó por la alcabala 1 de Fuerte Tiuna hay que añadirle otros eventos que estarían pasando dentro de la FAN, golpeada y desmoralizada luego de ver la perfecta acción del Ejército colombiano para engañar a las FARC y rescatar a los rehenes la semana pasada, tres dias antes del tradicional desfile militar venezolano. Supuestamente al caudillo le hicieron llegar una carta en la que le solicitaban la renuncia muchos de los recién ascendidos.

De inmediato se prendieron las alarmas, que ya estaban encendidas pues ante los temores de "ataques del imperio" (¿no serían más bien escaramuzas en guarniciones?) habían ordenado reducir el desfile a un máximo de dos horas y no movilizar todos los tanques desde Maracay. La cantinflérica parada militar mostró tanques y equipos descuidados y sin mantenimiento que fueron dejando piezas de sus motores en la avenida principal; camiones que se voltearon; uniformes de las mujeres que se abrían en sus costuras y cierres rotos en los cadetes que permitieron que a más de uno se le vieran los calzoncillos azules.

(¿Qué cooperativas criollas los fabricaron? o acaso serían las importaciones chinas que hicieron millonarios este año a un par de oficiales que dejaron de comprar en Venezuela). Por otra parte se habló del ascenso de 103 coroneles de la promoción de Diosdado Cabello y la negativa -luego rectificada tras su reunión con el jefe máximo- de ascender a divisionario al general Montilla Pantoja, uno de sus más fieles seguidores.

La lista de ascensos pasa de los comandantes de cada componente al Ministerio de la Defensa, que luego la envía a la DIM para que se chequee uno por uno a los candidatos. Es así que luego en Miraflores se firman las resoluciones. Este año una supramano peluda en el despacho presidencial sacó a 32 candidatos a coroneles y capitanes de navío sin darles explicación alguna. ¿Hay un poder por encima de los filtros anteriores? Pasaron a individuos que en su promoción estaban por debajo de los números cincuenta a los tres primeros puestos. En otros se saltaron la antigüedad necesaria. Inclusive asistentes de vicepresidentes y ministros fueron dejados de lado.

Cada comandante de guarnición nombrado tiene que haber sido escolta del propio Chávez pues es así que puede confiar en él y no llenarse de dudas en torno a quien le debe lealtad. Temores en los cuadros medios de infiltración de jóvenes comunistas entrenados en Cuba entre los recién ingresados a la Academia viene provocando desazón. La actual reserva montada por Chávez para que sirva de ejército paralelo para "defender la robolución" es un punto de fricción permanente en el estamento militar.

En el tapete tendría Chávez, por recomendación cubana tras el encuentro con los hermanos Castro, el eliminar la reserva ensamblada fuera de la tradicional línea de mando y adscribirla al Ministerio de la Defensa tal y como acaba de hacer Rául en Cuba. Son decisiones que no pueden esparar mucho tiempo pues ya la guasa en los cuarteles con el lema de patria, socialismo o muerte hace que en conversaciones, pintas y panfletos se sustituya la última palabra por dengue, paludismo, hambre o Hummer...

BAJO

farc. Me cuentan que el suizo que aparece mencionado como intermediario con la narcoguerrilla habría sido contratado en su momento por los servicios franceses (¿sin visto bueno de Colombia? y ¿sin avisar a EEUU?) y llevado $20 millones bajo la figura de ser un reconocido agente de seguros. Tres entregas se habrían efectuado: una en noviembre pasado, la segunda antes del ataque al campamento de Raúl Reyes y la última previa a la muerte de Marulanda. La verdadera pelea entre Alfonso Cano y el Mono Jojoy sería por esos reales que no aparecen. ¿Y el sencillo que apareció de quién era?

Fuente: El Universal vía Noticiero Digital

Une fois levée et enfin prête pour partir, à 9h30, donc très tôt, compte tenu de la très longue semaine qui venait de se terminer, je suis partie en oubliant mon plan et le fameux gilet jaune de sécurité, obligatoire dans nos voitures au 1° juillet!

Je fais à peine 100 mètres en sortant de chez moi et là : 1° contrôle de police de ma vie!

"Papiers du véhicule et permis de conduire s'il vous plaît!". Je m'exécute! J'ai peur! Pas de gilet, pas de lunettes dans la voiture (obligatoire quand on porte des lentilles et comme c'est écrit sur le permis, j'aurais eu du mal à me trouver une excuse)...

"Vous connaissez la raison du contrôle?". Je lui explique que j'ai fait 100 mètres et qu'il est vrai que je suis sortie assez rapidement mais que j'avais la priorité à droite et que vu que personne ne la respecte, je l'avais joué burning... Il m'interrompt et me montre le sélecteur des phares! "Il pleut et vous n'avez pas allumé vos feux!". Je m'excuse et lui explique que l'allumage étant automatique, je n'y pensais plus et que bien sûr j'avais entièrement tort! Je promet de désactiver le système, ce que je fais devant lui... "C'est verbalisable et très cher!" Aïe! "Heureusement que vous avez un chien" (Nelson veut à tout prix lui lécher les mains...) Gênée... Ses excuses ne sont pas mal non plus! Ouf... Je peux partir, sans PV!

Stressée, je prends la route et me prends tous les bouchons sur la route! Une heure et demie et pas encore arrivée à destination : le golf de Nanteuil (Rosny sous Bois) où j'ai rendez-vous avec mon frère pour taper quelques balles... Je décide d'écourter mon voyage sur le périphérique pour sortir avant! Erreur, sans le plan, je suis perdue! J'appelle ma maman, nouvellement équipée pour Internet. Après 11 min passées au téléphone à s'engueuler, moteur coupé, contact allumé pour les warnings, je redémarre...ou plutôt j'essaye! C'est la panne! J'appelle mon frère, l'assurance! Le dépanneur met une heure et demie (record des 4h30 battu!)...

Verdict : la batterie! "Normal c'est R*nault! Les ampérages des batteries n'ont pas évolué alors que l'électronique si!"... Il fallait se dépêcher d'en acheter une nouvelle avant la fermeture des magasins et la monter soit-même, si je voulais rentrer à la maison le soir! Mon frère a donc changé la batterie (si tu me lis, merci frérot)! Une fois les codes des équipements électroniques récupérés, Peggy démarre désormais mieux qu'avant!

Sur le chemin du retour, je voulais prendre de l'essence dans une certaine station qui vendait de l'essence à prix coutant de temps en temps. Une fois arrivée sur les lieux, on m'annonce que la dite station est définitivement fermée! En pleine campagne avec si peu d'essence!

Finalement retour à la maison, saine et sauve! C'est l'essentiel me direz vous...

Le célèbre Times a en effet décidé de scanner et mettre en ligne 200 ans d'archives (1785 - 1985). Vous pourrez ainsi redécouvrir les articles d'époque relatifs à la mort de Nelson, la bataille de Waterloo ou aux meurtres de Jack l'éventreur. Pour l'instant gratuites, ces archives pourraient néanmoins devenir payantes à une date encore non précisée.

Cette initiative de grande ampleur - et pourtant peu médiatisée - s'ajoute à celle du New-York Times qui avait déja numérisé 70 ans d'archives.

Le Times réalise ainsi une prouesse technique, que ce soit à travers le colossal travail de scan d'une part, mais également l'interface particulièrement ergonomique mis à la disposition des lecteurs d'autre part. 

A l'époque où l'information ne cesse de s'accélérer, le journal prend une sorte de contre-pied en nous proposant de replonger en VO (non sous-titrée) dans notre histoire.

Un voyage passionnant et très enrichissant. A consulter sans modération.

A Biographical Study by William Davies

The book is available as DjVu, PDF, TXT and, very handy, flip book

"(...) The writer of this just declination has seen him [Collingwood] upon deck without his hat, and his grey hair floating in the wind, whilst torrents of rain poured down through the shrouds, and his eye, like the eagle's, on the watch. Personal exposure, colds, rheumatism, ague - all seemed nothing to him when his duty called. (...)"

"(...) I'm an unhappy creature, old and worn out. I wish to come to England, but some objection is ever made to it. (...)"

"A Fine Old English Gentleman" dates back to 1875. Oddly enough, reading Collingwood's letters, most of them written 70 years before the publication, are far easier to read and understand than William Davies' narration. It's not only because I've become familiar with Collingwood's style by now; I also admit that I've always had problems enjoying Victorian writing style and language. Davies uses Collingwood's life to teach his readers a lesson. A moral one, a religious one, a patriotic one. I do see his point, I even agree with him on many of his statements, but as a person living in the 21st century, I find it very, very hard not to roll my eyes and groan when finding a marathon sentence like

"(...) Emancipated from the burdensome shackles and trammels of speculative generations, we shall meet the Great Captain and Example of all that a good and noble life ought to be face to face, clear in the fullness of that spiritual light by means of which we discern that rectitude and goodness have an intrinsic value far, far above anything to which they can lead us, or anything which they can bestow upon us, lovely and precious in and for themselves alone, and beggaring every other kind of wealth and happiness. (...)"

Eh - quoi? Let's rather stick to his statement that

"(...) About the necessity for, and value of, an earnest and upright life in all our affairs, thoughts, and actions, there can be no manner of doubt. Its value is never depreciated. Its elements never change. They were the same two thousand or ten thousand years ago as they are now. Time cannot alter or lessen their importance in the least degree. (...)"

I guess I could sign that.

Davies' way of expressing himself is pompous, yes, but that was the style of his days, and so you shouldn't let it keep you away from reading the book. If the author gets lost in his own sentences and exclamations of praise, then the reason is his great admiration and respect for Collingwood. It's an admiration and respect most people who try and study this great man's life will eventually share and find justified. Despite the cruel times he lived in, despite all the hardships and the horrors of war, Collingwood always kept his humanity; something which becomes once again very clear from his letters, some of which I have found for the first time in "A Fine Old English Gentleman".

We can read his thoughts on everything, from love to life to king to family; how to raise children, how to make midshipmen do some decent work, how to deal with unpleasant relatives - while some of his thoughts wouldn't sit well with our modern way of thinking, it's not difficult to see how "modern" his views were for the time he lived in.

Each of Collingwood's letters, be it about state affairs, war, his family or the gossip he loved so much are tiny pieces in a puzzle that can show us what kind of man Collingwood was. The puzzle will never be complete, we'll never know everything. Let's be grateful there is so much we do know; Collingwood gives the overused term "hero" some of its original meaning and value back. He's not ashamed of his fears; he admits and tries to overcome them. So he writes in a letter to his wife on 8 November 1808 that she "(...) cannot conceive how I am worried by the French (...)"; and he also adds:

"(...) Perhaps you might think I am grown very conceited in my old age, and fancy myself a mighty politician; but indeed it is not so. However lofty a tone the subject may require and my language assume, I assure you it is in great humility of heart that I utter it, and often in fear and trembling; lest I should exceed my bounds. (...)"

In this connection, I'd like to recommend the excellent article about Brutes, Wimps And Heroes" by Alex Beecroft over on the Macaroni-blog. Quite obviously, the "hero" dragging his hands on the ground is not as popular as many authors and movie makers seem to think. Manly men can be old gossips and show weaknesses as well!

I don't know where to start pointing out the little gems in this book, so here's just a small, random collection.

Collingwood's "Blue Peter" to bringing up your kids:

"(...) Your measures must be systematic: when they do wrong, never omit to reprove them firmly, but with gentleness. Always speak to them in a style and a language rather superior to their years. Proper words are as easily learned as improper ones. And when they do well, when they deserve commendation, bestow it lavishly. Let the feelings of your heart flow from your eyes and tongue (...)"

Collingwood about his health and age:

"(...) I'm pretty well pleased and thankful when I am not in pain, which, between the head-ache by day, and cramps by night, is no often the case. This mortal body of ours is but a crazy sort of machine at the best of times; and when old, it is always wanting repair; but I must keep it going as long as I can. (...)"

Collingwood about his request to the Admiralty to allow him to return to England, due to his poor health:

"(...) This was not a feigned case. It is true I had not a fever or a dyspepsy. Do you know what a dyspepsy is? I'll tell you. It is the disease of officers who have grown tired, and then they get invalided for dyspepsy. (...)"

"(...) Tough as I have been, I cannot last much longer. I have seen all the ships and men out two or three times. Bounce and I seem to be the only personages who stand our ground." (...)

Collingwood about Nelson:

"(...) Oh, had Nelson lived, how complete had been my happiness, how perfect my joy! Now, whatever I have felt like pleasure has been so mixed with the bitterness of woe, that I cannot exult in our success as it would be pardonable to do. (...)"

"(...) All the praise and acclamations of joy for our victory only bring to my mind what it has cost. (...)"

Collingwood's words of wisdom about fame:

"(...) Fame's trumpet makes a great noise but the notes do not dwell long on the ear. (...)"

Memorable also his statements about the King and Queen of Prussia, who had been driven from their throne and had to seek shelter - in an apothecary's shop:

"(...) The poor King and Queen of Prussia in an apothecary's shop! How reduced! And unable to get their breakfast until the bed is made! (...)"

And no book about Collingwood would be complete without at least one tale about his loyal dog Bounce, whom he obviously even sang to sleep...

"(...) Tell the children that Bounce is very well, and very fat, yet he seems not to be content, and sighs so piteously these long evenings that I am obliged to sing him to sleep (...)"

Of course all that might not be very interesting for those whose focus is on warfare and battle strategies. But for me, as a writer, it's essential to know how people work, how they think, how they feel, how they interact with each other. I observe, watch, notice all those little aspects of different personalities, and eventually, combine them to form a character.

Villains? They come twelve a dozen. Honourable men, on the other hand, are hard to find, but well - here is one. Enjoy the book.

Este novo suporte de identidade, não é mais do que uma nova solução de comunicação dos nossos dados.

Da mesma maneira, as empresas têm procurado novos suportes para veicular a sua comunicação. Um exemplo de sucesso é o aluguer de “Smarts”. Por apenas um euro por dia, o consumidor pode alugar uma viatura totalmente decorada por uma marca, cujo único objectivo é que os pequenos carros circulem o mais possível (especialmente na zona de Lisboa).

Observo que este tipo de iniciativa satisfaz as três partes envolvidas. A empresa que disponibiliza este inovador serviço aumenta a sua rendibilidade, a empresa que publicita nos veículos consegue uma maior exposição através destes “outdoors” móveis e o consumidor consegue satisfazer a sua necessidade por um custo irrisório.

É claro que nem todos os novos suportes têm este tipo de sucesso e podem-se contar pelos dedos as iniciativas que ultimamente têm vingado. No entanto, devido à agressividade e à sobreexposição de publicidade veiculada, as empresas fazem muitas vezes publicidade que vai directamente para os caixotes do lixo. É aqui que a publicidade deixa de ser investimento e passa a ser custo.

Para evitar esta situação temos de meditar em quatro premissas. Em primeiro lugar, saber o que comunicar. Não podemos comunicar tudo numa única campanha. É melhor comunicar pouco mas bem, do que muito e mal. O consumidor deve saber apenas o essencial para lhe despertar a curiosidade e consequente aquisição.

Em segundo lugar, temos de conhecer o mercado. Se o nosso público é tendencialmente idoso, teremos de fazer algo que os designers não gostam muito: aumentar o tamanho das letras, por exemplo. Saber onde ele anda, como se comporta e a que estímulos responde.

Em terceiro, escolher o timing certo. É importante comunicar na altura certa, nem muito cedo, nem muito tarde. O consumidor só precisa ver a campanha revelada quando o produto já está disponível. Se há coisa que o consumidor não gosta é de querer comprar e não haver disponível. Sente-se defraudado e as suas expectativas são desfeitas pela publicidade “enganosa”.

E em quarto e último lugar, onde comunicar. O suporte pode fazer a diferença. Os habituais flyers e cartazes podem não ser a melhor solução. E nem todos os novos suportes se adequam ao nosso negócio. Cada caso é um caso. Cabe à agência avaliar e propor as melhores soluções para a comunicação do seu cliente.

Podemos e devemos investir na publicidade, procurando os melhores suportes para a nossa identidade e comunicação. Desta forma, ostentaremos também o nosso “cartão” com orgulho.

Nelson Gago

Artigo também disponível no Região Sul.

ALTO

URIBE. Si todo marcha bien y se celebra el esperado encuentro, la semana próxima, entre el presidente colombiano y el teniente coronel que preside Venezuela las peticiones que hará Colombia serán determinantes para la continuidad de esta relación. Cansados de tantas falsas promesas, groseras acusaciones y claras intromisiones en la vida política del vecino país el mandatario colombiano exigirá acuerdos claros que comprometan a Chávez a no apoyar la insurgencia colombiana, a utilizar el ejército venezolano para contenerlos en la frontera y a trabajar en conjunto las dos fuerzas armadas.

Así mismo a cooperar directamente en la erradicación de cultivos de esta lado de la frontera y a perseguir y obstaculizar el tráfico de drogas proveniente del suelo colombiano. Igualmente el dejar de lado las diferencias en el tema económico permitiendo abiertamente el flujo binacional de productos. El tema Ecuador hasta esta semana no estaba en la agenda. Chávez no vino de buenas migas tras el encuentro de Mercosur. No fue la vedette como otras veces y eso lo deprime. Añado a última hora desde Miami, donde estoy invitado a una reunión de colegas periodistas y cuando conocemos la liberación de Ingrid Betancourt, los 3 estadounidenses y otros rehenes que esto habrá de cambiar fuertemente la relación de Chávez no sólo con Colombia sino con otros países. El triunfo militar colombiano sobre la guerrilla (de lo que Chávez no dudaba desde hace unos meses y por eso su salto de 180 grados) impactará positivamente a la región y a los dirigentes que no han dudado en enfrentarse a la narcoguerrilla colombiana. Recuerdo haber publicado en esta columna cómo el seguimiento militar colombiano tenía identificados los sitios de reclusión de los rehenes principales y cómo no habían actuado por temor a causarles daño. Uribe y su gobierno tenían una semana pendientes del evento de ayer. ¿La visita de McCain no estaría perfectamente coordinada para el momento? ¿Le tumbó Colombia la pretendida mediación de Chávez, los franceses y hasta de Bill Richardson?. Ahora vendrán más historias y más entregas. Hay que felicitar a Colombia…

MEDIO

PETIT BARINAS.La embajada venezolana en París es un nido de fieras donde sólo faltaría Carlos El Chacal para cerrar con broche de oro. Los enfrentamientos que hoy vive el chavismo en Barinas están reflejados en la capital gala. Otras veces nos habíamos referido a esta delegación venezolana pero el tiempo ha venido complicando la situación interna. Hay quejas contra el primer secretario, Máximo Altuve, quien a la vez está encargado del consulado en París, por el maltrato a los empleados y a los visitantes. Viene de Barinas y lo nombró el embajador Jesús Pérez por recomendación del alcalde barinés Julio César Reyes quien también le pidió nombrara a su esposa, Eliana Gerardi como consejera. Ahora que Reyes esta enfrentado a los Chávez éstos le habrían pedido al embajador que los bote pero no les ha hecho caso. El ministro consejero es Federico Ruiz Tirado, amigo de infancia del caudillo barinés, enviado en su momento para sacar a la ministra Iris García. Ésta a su vez le había hecho la vida imposible a Roy Chaderton y por su cercanía con Hugo le pidió lo despidiera y lo logró. Bajo la conducción de Iris fue que Altuve ascendió de contabilista a cónsul. Hoy sigue manejando las finanzas de la delegación, pues estuvo antes con Pérez en el Ministerio del Ambiente. Ruiz aparece en muchos de los libros de la historia de Chávez, pues fue un comunista duro que luego habría estado al lado de Alfredo Maneiro. Es hermano de Wladimir Ruiz Tirado, actual encargado de negocios de Venezuela en El Salvador. Los dos son hijos del historiador José Esteban Ruiz Guevara que a su vez fue inspirador de Hugo en la Academia Militar. Ya antes en Argentina el ministro consejero Ruiz Tirado estuvo conectando al embajador Roger Capella con la ultraizquierda sureña hasta que el gobierno de Kirchner pidió a Chávez que sacara a Capella. Ruiz Tirado es en Francia el encargado por Chávez para organizar los círculos bolivarianos junto a Farid Fernández y Claude Marisse Richard, presidenta del círculo de París.

BAJO

CONVIASA.Sólo la bendición divina ha evitado accidentes CONVIASA. Solo la bendición divina ha evitado accidentes en esta línea del gobierno donde cualquier denuncia de los pilotos o el resto del personal se paga con el despido inmediato y el ingreso a la lista de Tascón. Me traen los documentos con el caso del avión Boeing B737-200 con siglas YV101T. Sucede que desde el 3/5/2008 en la inspección IRD-2008-004 difirieron una corrosión en el estabilizador horizontal izquierdo debido a falta de tiempo, a pesar de tener material en el almacén, hasta el 2 de Junio, casi un mes después. Ese dia llegó y la aeronave no se paró y siguió volando ilegalmente, sin respaldo de ningun tipo, transportando 4.500 pasajeros en ese lapso. Con otro documento sacan la revisión Nro. 1 y autorizan al avión a volar hasta el 15 de junio cuando queda no aeronavegable. Haciendo caso omiso a la emergencia el 16 vuelve a volar y realiza otros 10 vuelos llevando otros 1.000 pasajeros. Los inspectores del INAC han descubierto esas irregularidades pero resulta que el presidente del INAC es el mismo presidente de Conviasa ,José Luis Martínez Bravo, pieza clave de los hermanos Cabello Rondón. Violando la Ley de Ingeniería y la Regulación Aérea Venezolana colocaron a un TSU de apellido Peña como director de mantenimiento y a otro TSU, de apellido Durand, como encargado del control de calidad y quien tiene la responsabilidad de retornar las naves a servicio. Ya el primero estuvo relacionado con el accidente del Dash-7 de Conviasa en Margarita el 15/12/2005 cuando no tomó en cuenta un boletín del fabricante del avión que recomendaba cambiar la guaya del sistema de emergencia. Esta pieza fue la que provocó el accidente a posteriori. Otros detalles de los demás aviones de la línea bandera de la Misión Milagro seguirán apareciendo. Dios quiera no se paguen con vidas estas fallas. Igualito que el resto del régimen más pirata que conozca nuestra historia…

EL HATILLO. Esperemos que tras el apoyo que el concejal Catalán dio a la candidata adeca, Miriam DoNascimento, no haya acuerdos secretos que impidan las investigaciones que hagan que la Ley pueda imponerse tras la enorme corrupción del actual alcalde. Que dejen que sean los constructores y desarrolladores los que cuenten el peaje -con apartamentos, casas y oficinas- que se ha impuesto en estos 8 años de gobierno de Proyecto Venezuela en los que los Catalán han contado con el apoyo de Henrique Salas Romer “para que el partido valenciano pueda sobrevivir”. El 86% de rechazo a su candidatura fue lo que movió a Héctor Catalán a retirarse…

Fuente. El Nacional vía Venezuela Noticia

But in the pressurised environment of today's wine industry, retaining personal control can be difficult. Unless the business is determined to remain boutique in both size and outlook, the need for expansion brings all the problems associated with the increased investment and facilities. It's a conundrum that leads almost inevitably to the acquisition of shareholders or the sale of vineyards and plant to the larger pockets of national and international corporations.

But two of the larger wine producers in Nelson may have hit on a solution that enables them to retain their personal, "hands on" approach to their wines while at the same time providing a secure platform for their own and Nelson's expansion.

The first family is that of the Drummonds of Motueka, owners of Anchorage Wines.

Over the past 8 years Chris Drummond, his brother, father and brother in law have pioneered the Motueka area for grape growing with their first vines planted in 2000 and their first vintage under their own label in 2003.
With a background in orcharding that stretches back to the late 1800s they were well aware of the local horticultural environment and their viticultural efforts met with immediate success. Conversion of orchard land into vineyards has meant that their initial plantings of 20ha of Chardonnay, Pinot Gris and Sauvignon Blanc have expanded to 45ha and they have another 20ha yet to plant. Viognier and a small amount of Pinot Noir have been added to their portfolio. With all the land in full production it will make them one of the region's biggest growers and a significant player not only on the Nelson scene but also nationally.

But with the expected expansion in production came the dilemmas of increased winery requirements and with the appointment of their own winemaker it was obvious to Chris that the establishment of their own facility was essential. A big call!

At the same time another family owned producer, Kahurangi Estate in Upper Moutere were facing similar dilemmas.

Greg and Amanda Day bought the old Seifried vineyards and winery in Upper Moutere in 1998 and have built the company to a stage where it has an extensive export portfolio and has increased production to the point where it is included in NZ Winegrowers catalogue as one of the "medium" category wineries with production of more than 200,000 litres of wine (more than 20,000 cases). They make two ranges. The premium range includes Riesling, Chardonnay, Gewurztraminer, Pinot Gris, Pinot Noir and Merlot under their Kahurangi Label while entry level wines under their Trout Valley label include Sauvignon Blanc, Chardonnay, Riesling and Pinot Noir with Pinot Gris to be added for the 2008 vintage.

But with this increased production Kahurangi needed greater winery capacity. "As an example of our increased growth I'm already out of 2007 Sauvignon Blanc," Greg comments. "And I could certainly have sold more if I had had the capacity to make it. So as our own winery at Kahurangi came under increasing pressure from expanding volumes we could see a need not only for an outlet for our own increased yields but also the opportunity for a processing facility for many of the smaller producers in Nelson."

"I'd considered building a new winery on our Moutere site but it would have taken considerable work to ensure resource consent and it would not have fitted in well with the more boutique flavour of our cafŽ and tasting room or the characterful accommodation that we offer at our present winery site. So I was looking at finding an existing facility that could perhaps be converted."

"But in a serendipitous moment through contact with Justin Papesch, the newly appointed winemaker at Anchorage, the possibility of a joint venture winery and production centre was mooted. I had originally thought of a relatively small winery but once I met Chris and we talked it through, a partnership with Anchorage in a winery that would not only serve us both but also provide a contract facility for the Nelson area seemed the only way to go."

As a result of their discussion Torrent Bay Vintner's was born. Chris had access to a large packing shed that was admirably suited to conversion with cool handling and storage areas already in place, Both families are more than pleased with the results of their efforts.

"It enables us to retain our individuality and keep control of our own wines while at the same time pooling resources and even winemaking experiences," says Chris. "If there are problems or if there is the need for consultation not only can we call on both the Kahurangi and the Torrent Bay winemakers but we can also add the experience of Greg and myself."

Both families appreciate the fact that the new winery is on "their side" of town and that their fruit can be in the winery within minutes. Chris comments that he has noticed an immediate increase in quality since he has been able to get fruit into the winery straight from the vineyard without it having to be trucked over the hill to the crushing facility in Marlborough.

This year Torrent Bay crushed about 450 tonnes of Anchorage and Kahurangi fruit as well as some on contract for local suppliers. "We'll probably be up to around 700 tonnes capacity next year," says Chris. "And we already have a potential capacity for around a 1000 tonnes. It would be possible to expand to more than 2000 tonnes in the future but weÕll have to see what the demand is before we look at those sort of figures."

In the meantime the partnership seems to be working well. Greg has a nearby custom made winery for his increasing export production and is likely to make Torrent Bay facility the home base for his Trout Valley label.

At the same time Chris and his family at Anchorage have secured a long term home for the increased production they are expecting from their new plantings. And Nelson has a "top of the line" juicing and crushing plant that makes the smaller producers in the area less reliant on the vagaries of the Marlborough facilities. To mangle a cliche even further - it's win - win - win? MG

My Gorgeous Sis, Claire:

My sister Claire is the vocalist for the jazz band Playmore Junction, and they played at the park today for the Canada Day celebrations! I have uploaded Claire singing "Georgia on my Mind" and "Fever".

Both fantastic! You go girl!

(pardon the shaky camera work at the beginning...I was trying to balance the Coolpix on my knee! Yes! AVT - Ace photographer!

Georgia on my Mind:

Fever:

Tonight, there'll be fireworks!

I think I'll edit this post tomorrow to include them as well!

Happy Canada Day!!

:)

AVT

my youtube account:

http://www.youtube.com/user/arianavthompson

Keep visiting: www.lifechums.com/ more Celebrities featuring Shortly .............

O’Neill who is looking to strengthen his squad specially after the exit of Olof Mellberg to Juventus, had been chasing the player for quite some time and this news will come as a set back to his plans for the new season.

In his interview with Portuguese newspaper Record, Nelson said: "It is true I went far enough to consider leaving, but now I intend to negotiate my contract with the club,"

"I have received some offers but none have come to anything and everything points to me staying.

"It is good that clubs appreciate my work but I want to stay here under better economic conditions."

Fonte: Premiership Latest

Link: http://www.premiershiplatest.com/news/nelson-claims-he-prefers-benfica-aston-v-5511516.html

While much has been said and written about the Kororoit by-election being a test for Brumby's leadership I think the real test was for the Liberals. Labor was always going to hold the seat of Kororoit (something I had to reluctantly admit last week) so it was really a campaign to see if the Liberals and Ted Baillieu had the capacity to mount an effective campaign. For Brumby it really was a snapshot of how the electorate is feeling towards his leadership style but it shouldn't be extrapolated into how the ALP will go in the 2010 Victorian elections.

The Liberals spent a considerable amount of resources funding the Kororoit by-election despite it being such a safe ALP seat. From the newspaper advertising spend to getting notable Senators out on polling day, the Liberals wanted to make a big splash.

Indeed the Gippsland by-election was similarly a test of the conservative parties. Although with a swing against the Government as large as the one recorded it seems as though the Gippsland by-election was an indicator of Rudd's performance.  It was a very old-style campaign with new Member for Gippsland, Darren Chester, blowing the dust off the 1950's campaign manuals and using them as his main play books.

Both by-elections showed that the Liberals do have some fuel in the campaign tank, and that they have deeper pockets then they've been letting on.  Baillieu and Nelson should be sleeping a little more easy after strong polling results in both Kororoit and Gippsland.

It's a huge and beautiful space, jammed full of locally produced artwork. It's well lit, spacious and inviting -- a real professional job. There's even an art gallery in the basement beneath; the guy I talked to there said it's far from being able to pay for itself, and the co-op was mulling over various plans for the space. (The artist, I discovered at a play later that night, is also an actor. I remarked upon this when I met him on the street the next day, and he shrugged and said, "Anybody in the arts out here has to piece together a living.")

I talked with one of the founding artists (in the pink shirt),  and got quite a bit of background on the co-op, which officially opened its doors only about a month before I visited. It replaced an older shop the co-op had been renting for, I think, about 15 years. (The co-op itself has existed for 25 years.) They finally decided to bite the bullet, bought the new space, and in the space of three weeks gutted it and rebuilt it for the opening.

Very inspiring, but I wonder whether we have the artistic output on the West Coast. The gallery has 14 full members, but about 70 people showing their work on a consignment basis.

Below, some graffiti from the walls of Nelson.

. .

Tracklisting:

3 In a Row 1
01. Darren Tate - On the 7th day (originalmix) [mondo]
02. Estiva - Strawberry fields (original mix) [enhanced recordings]
03. Solarstone - 4Ever [solaris]

Nu Tunes
04. Agnelli and Nelson - Sleeping in airports (Element One remix a&N edit) [cdr]
05. Mansun - Wide open space (Greg Downey bootleg) [cdr]

3 In a Row 2
06. Sultan & Ned Shepard - Did we (Tyler Michaud remix) [vandit]
07. Nic Chagall - What you need (Marco V remix) [high contrast]
08. Jochan Miller - Lost connection [high contrast]

09. Future Disciple - 28 days later [cdr]

Agnelli & Nelson's Tune of the Week
10. Paul Webster - Cut off [cdr]

Nu Tune
11. D-Mark - Tomahawk (mix Made In Spain) [dance dp recordings]

Deepblue 30 Min Guestmix - Sean Tyas
12. Tracklist unavailable

Forum Favorite
13. David & Carr - Lost in london (Haris C mix) [alter ego]

Retro Classic:
14. Ariel - A9 (Paul Morrell remix) [maelstrom records]

Chillout Moment
15. Yazzo - Only you [mute]

I spoke to a 5 year old the other day (yes not all of them are scared of me) and when I asked this little sample human who the president was... the kids answer was "Nelson Mandela" ... yes dahlink we all wish this was the case but alas no.

The new word these days is "kill" normally used in the context of "We will kill for Zuma" (Zuma is next in line presidentosser). When put on the spot about this new chant and slogan of the youth league, Julius Melagomaniac Malema states that there is nothing wrong with getting the youth to chant about killing, besides apparently according to him, it is all Mandela's fault for breaking free from Apartheid... Huh? For the record the word "kill" now means "support till death" ... much like Nazi days, yes?

It seems our Government don't even know who's who in the zoo or rather jungle. I am however extremely surprised that the current leading party hasn't blamed the mistake on the opposing team stating "It is the DA's fault, they tried to manipulate the system to gain favours". Sorry just that would be a pot calling the kettle black.

Mr Presidentosser your nation solutes you and the rest of Africa want's your ass fired... "Zimbabwe's leaders were approaching their country's complex problems in a serious manner "in order to arrive at a stable solution. I'm glad to say that the leaders of Zimbabwe... are approaching this matter in that way," he said... sorry erm come again? *shrug* Yers I will kiss your shoes sir but please please don't infect me with politicus-bullshiticus cause I've had all my inoculations I swear!

And then this happens.

Wouldn't you want them to take you back to that island, lock you up and throw away the key?

I know I would.